Founders who kept climbing

Sam was the founder, the engineer and the entire marketing department. Every hour spent on marketing was an hour away from the product, so marketing happened in bursts: a launch post here, a tweet thread there, then weeks of silence. Signups were flat, the product barely appeared when buyers asked search engines or AI assistants for tools in its category, and trial users who signed up were rarely nurtured into paying customers. Hiring a marketer wasn't affordable yet.

Bootsolo became Northwind's marketing department. We combined three services into one system: Get found by AI to put Northwind into the answers buyers were already asking for, a Content engine to publish consistently without Sam writing every word, and Lifecycle automation to turn new signups into active users.

Parallel was growing, but every sale was costing too much. Paid social was the main sales channel, and as ad costs rose the margins on a self-funded product shrank. Campaigns were managed in spare hours, creative was refreshed rarely, and shoppers who added to cart or visited twice were left to drift away. The brand needed more sales from the same budget, not a bigger budget.

We restructured Parallel's paid Campaigns around the products and audiences that actually converted, and added Automation so every ad click had a follow-up path: abandoned cart, browse abandonment and post-purchase repeat flows across email and SMS.

More of Loomly's potential users were asking ChatGPT, Perplexity and Google's AI Overviews which app to use, and Loomly wasn't in the answers. Competitors with bigger budgets were named again and again. The app had good reviews and a loyal user base, but AI engines had little clear, trusted information to cite about it.

Our Get found by AI programme (AEO and GEO) gave AI engines what they need to recommend an app: clear answers to the questions users ask, structured information about what the app does and who it's for, and credible mentions across the web.

Pier9 launched with a working product and no audience: no email list, no traffic and no budget for paid acquisition. The founder knew content could work but didn't have the time to research, write and publish consistently, or the know-how to make content that both search engines and AI assistants would pick up.

We built a Content engine designed for GEO (generative engine optimisation) from day one: content focused on the exact problems Pier9 solves, written to be found in Google and quoted by AI assistants, with every piece leading readers to a free signup.

Cortex's subscriber list was growing, but fewer readers were opening each issue. Every subscriber got the same emails no matter when they joined or what they cared about, new subscribers never got a proper welcome, and inactive readers dragged down deliverability. As a solo writer, the founder had time to write, not to manage segments and sequences.

We set up Lifecycle journeys powered by Automation, so every reader got the right email at the right moment: a welcome series for new subscribers, interest-based segments, re-engagement for quiet readers, and list hygiene to protect inbox placement.

Vantage sells to businesses, where a demo is the step that matters. The founder was getting demo requests, but too many were from poor-fit leads, and running sales calls left no time for marketing. The plan had been to hire a marketer; the budget said not yet.

We combined targeted Campaigns aimed at Vantage's ideal customer profile with GEO, so buyers researching the category in AI assistants met Vantage before they met a competitor, and every path led to a demo booking built to screen for fit.

Marketing was eating the founder's week: scheduling social posts, resizing visuals, answering the same questions, updating spreadsheets and pulling reports by hand. None of it was hard, but all of it was time taken from building the app, and things slipped whenever product work got busy.

We used Automation to take the busywork off the founder's plate: AI-assisted content repurposing and scheduling, automated reporting, and workflows that connect the tools the founder already uses, so marketing kept running even in heavy build weeks.